Since 2019, employment in the EU App Economy has risen by 53%, to 2.9 million. That’s according to the latest estimate from the Progressive Policy Institute, presented in this paper. By comparison, U.S. App Economy employment was 2.6 million in 2022, a gain of 14% from 2019.
What accounts for this rapid increase in EU App Economy jobs? And to what extent is the App Economy creating new opportunities for women and other nontraditional groups to enter tech sector employment? Because of the lack of bias in the app store approval process, app development has become a key route by which women and young people across Europe can develop tech skills and become an integral part of the digital economy.
We note that none of these App Economy jobs existed 15 years ago, when Apple first opened the App Store on July 10, 2008, in the middle of the global financial crisis. Android Market (which later became Google Play) was announced by Google shortly after. These app stores created a new route through which software developers could write programs for smartphones. These mobile applications — called “apps” — could then be distributed to the rapidly growing number of smartphone users around the world.
The jobs generated by the app stores became an important part of the recovery from the financial crisis of 2008-2009 and the subsequent economic expansion. When the pandemic hit, the need to conduct life remotely supercharged the use of apps, and resulted in many new App Economy jobs in Europe.
This report describes some important aspects of the EU App Economy. We also examine app-related skills development, compare the female share of information and communications technology professionals in both the EU and the U.S., and give some examples of new opportunities in the App Economy.
